Truth and Whiskey: Illustrated excerpts from the memior of a very old man




My First Million

I didn't make my first million until 1954, when I created Porkos, the pork flavored breakfast treat.  Maybe you remember the jingle?

No time for bacon
Eggs are too slow
Just pour some cream
And you're ready to go!

Porkos- the only breakfast cereal made with real pork drippings- part of a complete Breakfast alongside heavy cream and a smooth, refreshing Charleston Cigarette!
Porkos
The fifties were a pretty good time for me. America had conquered Europe and eliminated war, so we were feeling pretty good about the future. The economy was booming, and each and every American Man was well on his way to a steak and cigarette death. It was really a great decade for making your first million.

It was a decade with great potential: convenience was king, everyday tasks were being automated, housewives were on horse tranquilizers, Father Of Sam was slaughtering the elderly in British Columbia and television was coming into its own as an advertising medium. The breakfast cereal was king, and I was his shining knight.

Sure, I had some good luck with money in my adventurous youth- at one point I had maybe three million dollars worth of uncut diamonds in a giraffe's bladder- but I had to drop it to avoid drowning in subterranean African river. Of course, that was back when you had to work for money, in the fifties, things were different.
theparty
All you needed was a friendly butcher, flour, some lead paint chips for flavor and General Cereal Corp would give you eighteen steaks and a five-year contract.  Next thing you know, America was wolfing down Porkos and the clean, crisp flavor of Frosted Tobacco-Puffs, and you were out-drinking William Holden and buying your wife the services of  the best gigolos Los Angeles has to offer.

Ultimately, my golden years of salesmanship were destined to end too soon.  The underground anti-breakfast campaign was hitting General Cereal Corp pretty hard and the Communists weren’t fond of breakfast either.  With our sales sagging, it became apparent that the golden age of breakfast was coming to a close.  When the Surgeon General required a health warning on the side of every box of Asbestos Crunch, Bangkok Surprise, and Porkos, the General Cereal Corp finally collapsed. 

While I enjoyed being a salesman and breakfast executive, the time was right for me to move on.  I’ve always been fond of revolutions, and America was due for a couple: The Countercultural Revolution was recruiting submarine officers, and the Sexual Revolution was looking pretty promising too.




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